Good Leadership Happens by DESIGN

Effective leadership means acting in alignment with your own unique design. Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across west Michigan with the tools and training to discover and develop their individual blueprint for success.

Discover Your DESIGN

Long-term Results

Behavior change takes time. Unlike a seminar or weekend retreat, our leadership training programs involve a long-term process. This approach provides leaders ample time to digest, question, practice, and apply concepts.

Practical Application

At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.

Ongoing Support

Our programs emphasize ongoing accountability, guidance, and support. In small groups, triads, and one-on-one coaching, leaders are offered a safe place to discuss challenges and receive encouragement.

"Everything rises and falls on leadership."

–John C. Maxwell

road in Michigan

Comprehensive Leader Development

We don’t offer any quick-fixes, but we do offer results. LEAD 365, our long-term leader development program, provides executives an opportunity to learn more about leadership and a safe place try new things with a network of like-minded leaders. Cohorts of nine meet every month for one year.

Begin Your Journey

Amanda Fowler, Manager of Channel Marketing, ODL

I am more self-aware and confident as a leader because of Leading By DESIGN.

Amanda Fowler, Manager of Channel Marketing, ODL

2015-11-11T17:21:33+00:00

Amanda Fowler, Manager of Channel Marketing, ODL

I am more self-aware and confident as a leader because of Leading By DESIGN.

Michael Amann, VP, Grand Rapids Foam Technologies

The best part of the program was meeting Rodger. I trust him and feel that he really does care about me as a leader and as a person.

Michael Amann, VP, Grand Rapids Foam Technologies

2015-11-11T17:24:17+00:00

Michael Amann, VP, Grand Rapids Foam Technologies

The best part of the program was meeting Rodger. I trust him and feel that he really does care about me as a leader and as a person.

Rick Veenstra, Regional Executive, Great Lakes Region

I know of no better coaching expertise and leadership resource than Leading by DESIGN.

Rick Veenstra, Regional Executive, Great Lakes Region

2015-11-11T17:27:36+00:00

Rick Veenstra, Regional Executive, Great Lakes Region

I know of no better coaching expertise and leadership resource than Leading by DESIGN.

John Perna, Senior IT Manager, National Heritage Academy

Instead of just reading words on a page of a business book, I practiced, reflected, discussed and pushed myself harder and farther than I would have on my own.

John Perna, Senior IT Manager, National Heritage Academy

2015-11-11T17:38:05+00:00

John Perna, Senior IT Manager, National Heritage Academy

Instead of just reading words on a page of a business book, I practiced, reflected, discussed and pushed myself harder and farther than I would have on my own.

Paul Duckworth, Engineering Director, Twisthink

Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.

Paul Duckworth, Engineering Director, Twisthink

2015-11-11T17:40:02+00:00

Paul Duckworth, Engineering Director, Twisthink

Leading by DESIGN has changed my working definition of leadership. I now have a much clearer model in mind for what my role is and should be as a leader.

Randy Antaya, Executive VP, Extol Inc

Rodger does not solve my problems for me. He helps me obtain clarity so I can come to the appropriate solution myself.

Randy Antaya, Executive VP, Extol Inc

2015-08-29T18:43:23+00:00

Randy Antaya, Executive VP, Extol Inc

Rodger does not solve my problems for me. He helps me obtain clarity so I can come to the appropriate solution myself.

One-on-One Executive Coaching

Monthly coaching sessions of up to 2 hours offer individual exploration of any topic. Coaching examines issues and topics unique to each person, and provides assessment tools that lead to greater self-understanding.

Explore Coaching

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